What is an Electric Bicycle?
Electric bicycles have long shed the bulky image of traditional "small electric scooters" and "electric motorcycles". Known as the "second-generation products", e-bikes are based on the appearance of lightweight bicycles and have built-in batteries and motor core components. It has both human-powered riding and electric-assist driving modes, which greatly extends the travel radius and brings users a light sports-style urban riding experience. Among many high-quality e-bike brands, Shengmilo ebikes occupies an important market position with solid product strength, and its S900 model (Product Link: shengmilo.store/S900) has become a potential bestseller in the cross-border e-commerce field due to its full-scenario adaptability and powerful performance.
Core Technologies of E-Bikes: Battery, Motor and Controller
The core performance of an electric bicycle is determined by three major components: battery, motor and controller, which are also the key dimensions to distinguish product quality. The S900 product of Shengmilo ebikes (Product Link: shengmilo.store/S900) shows strong advantages in core technologies: equipped with a 60V 30Ah Samsung battery cell, it has excellent endurance performance. The endurance can reach 90-100KM in Pedal Assist System (PAS) mode, and 60-70KM in pure electric mode, which fully meets the needs of long-distance travel; equipped with a 1500W rear hub motor, the peak torque can reach 150N·m, with strong climbing ability, the maximum climbing angle can reach 45°, adapting to various complex terrains; equipped with a sine wave brushless intelligent controller, combined with Shimano 7-speed transmission system, the power output is stable and smooth, and the gear shifting is accurate and smooth, bringing users a high-quality riding and control experience.
Classification of Electric Bicycles
According to the power assist mode and speed limit, electric bicycles are mainly divided into three categories: Class 1 is only pedal-assisted, no throttle, with a maximum assist speed of 20 miles per hour; Class 2 also has a maximum speed of 20 miles per hour, but is equipped with throttle assist; Class 3 is only pedal-assisted, no throttle, and the maximum assist speed is increased to 28 miles per hour.
From the perspective of application scenario adaptation, electric bicycles can be further divided into road e-bikes (focusing on light weight and speed), fat-tire off-road bikes (focusing on comfort on complex roads), and folding bikes (focusing on portability and storage). The S900 of Shengmilo ebikes (Product Link: shengmilo.store/S900) is a typical all-terrain fat-tire off-road bike, equipped with 20×4.0 anti-slip fat tires, combined with dual-shoulder front fork shock absorbers and rear shock absorption system, which can easily cope with complex road conditions such as gravel and mud, while ensuring the stability of road riding. It has the core advantages of both Class 2 and Class 3 products, supporting two driving modes: 0-5 level intelligent pedal assist and half-twist throttle. The maximum speed in pure electric mode can reach 65KM/H, which can not only meet the convenient needs of daily commuting, but also adapt to the speed and passion of outdoor leisure adventures.
Product Prices
Overall, the prices of electric bicycles are mainly distributed in four major ranges: below 1000 US dollars, 1000-2000 US dollars, 2000-3500 US dollars, and above 3500 US dollars. The prices of different sales channels show obvious differences:
Amazon Prices: According to US Amazon data, the mainstream sales price of E-bikes is concentrated between 400-2000 US dollars, and the total market share of the top five brands reaches 39.3%. Among them, Shengmilo is one of the best-selling brands, and its products are deeply favored by consumers due to their high cost performance. The S900 product (Product Link: shengmilo.store/S900) is positioned in the 1000-2000 US dollar range due to its high-end configuration, and has a significant cost performance advantage compared with competitors with the same configuration.
Independent Station Prices: Compared with Amazon, the prices of E-bikes sold on independent stations are generally higher, and the 1000-2000 US dollar price range has the largest market share. Shengmilo ebikes focuses on promoting the S900 product (Product Link: shengmilo.store/S900) through independent station channels. You can log on to the official brand website shengmilo.store for details. In addition to the support of the product's own high-end configuration, the brand also relies on the official service system to enhance product added value and provide consumers with comprehensive after-sales guarantee and technical support.
Application Scenarios
The core application scenarios of electric bicycles include three categories: daily commuting, leisure riding and sports fitness. In the European cycling market, the proportions of these three scenarios are basically balanced, each accounting for 1/3; while the US market shows obvious differences, consumers' investment in leisure riding is far more than that in daily commuting, and leisure riding has become the core growth area of the US market.
The S900 product of Shengmilo ebikes (Product Link: shengmilo.store/S900) accurately matches full-scenario needs: for daily commuting, its strong endurance and fast charging capability (charging time only 8-10H) can meet the high-frequency use of daily commuting, the dual hydraulic disc brake system ensures the safety of urban road riding, and the ultra-bright LED headlight and integrated horn improve the recognition of night riding; for leisure riding and sports fitness, its all-terrain adaptability and multi-level power adjustment function (0-5 level pedal assist) can adapt to riding needs of different intensities, whether it is outdoor adventure or daily exercise, it can provide users with a personalized riding experience. In addition, the S900 adopts a 6061 aluminum alloy frame, with a load-bearing capacity of 180KG, suitable for riders with a height of 165-200cm, taking into account durability and versatility.
The Electric Bicycle Market
According to Allied Market Research survey data, the global electric bicycle market was valued at 40.312 billion US dollars in 2019 and is expected to reach 118.657 billion US dollars by 2030, with a compound annual growth rate of 10.5% from 2020 to 2030. Google Trends data shows that the global search popularity of e-bikes has been steadily growing since 2012, and ushered in an explosive growth after 2020.
From the perspective of regional markets, both the European and US E-bike markets are in the initial stage of development, belonging to blue ocean markets: due to the dual needs of sports and transportation in the European market, the penetration rate of E-bikes in bicycles is about 20%; the penetration rate of the US market is only 4%, with greater growth potential. In the post-epidemic era, the growth rate of the global E-bike market has increased significantly, the growth rate of the European market has exceeded 30%, and the growth rate of the US market has even exceeded 140% in the past two years. The global E-bike sales volume was about 7.5 million units in 2021, expected to exceed 17 million units by 2025, and the market size will enter the 100-billion-dollar level by 2030.
At the policy support level, European countries have earlier introduced purchase subsidy policies for two-wheeled electric vehicles; the US House of Representatives passed the "Build Back Better Act" on November 19, 2021, which stipulates that citizens who purchase two-wheeled electric vehicles can enjoy a tax credit of 30% of the purchase price of new vehicles, further stimulating market demand.
At the capital market level, the popularity of the E-bike track is continuing to rise. According to a report by technology media The Verge, in the European market alone, the total investment of VC institutions in the electric bicycle category from 2019 to 2020 reached 165 million US dollars, exceeding the total investment from 2015 to 2018. Brands with labels such as "low-carbon environmental protection", "healthy outdoor" and "intelligent travel" are more favored by capital. Shengmilo ebikes has become one of the key targets of capital attention due to its clear brand positioning and high-quality product matrix.
China Customs data shows that from January to July 2022, China's export volume of two-wheeled electric vehicles reached 20.63 billion yuan, a year-on-year increase of more than 9%. After the epidemic, people's demand for public transportation has dropped significantly. E-bikes have become the first choice for European and American residents as a means of transportation due to their fast, comfortable, convenient and pollution-free characteristics, which also provides broad market opportunities for Chinese overseas brands such as Shengmilo ebikes.
Opportunities in the Electric Bicycle Industry
The rapid growth of the global E-bike market has brought unprecedented development opportunities for brands. For practitioners planning to enter or already layout in the E-bike field, this is a crucial period to seize traffic dividends and expand market penetration. According to US Amazon market data, the concentration of the E-bike market is relatively low, 58% of brands have been on the shelves for less than 1 year, and new brands have sufficient room to break through.
As a brand deeply engaged in this field, Shengmilo ebikes' S900 product (Product Link: shengmilo.store/S900) has strong market competitiveness with its accurate market positioning and comprehensive product advantages. Its all-terrain adaptability can cover the mainstream application scenarios of the European and American markets. The high cost performance advantage formed by high-end configuration and reasonable pricing can effectively meet the needs of mass consumption; at the same time, the brand provides a comprehensive after-sales guarantee system. The S900 product enjoys a 12-month warranty for the frame and a 6-month prorated warranty for the battery, combined with official Assembly video guidance and online technical support, which greatly reduces consumers' purchase concerns and provides a solid product support for cross-border e-commerce operations. For more brand and product details, you can visit the official website shengmilo.store.
Challenges in the Electric Bicycle Industry
Intensified Competition: Attracted by the global 100-billion-level market dividends, industry competition is gradually entering a white-hot stage. In addition to start-ups, technology companies such as Xiaomi, DJI and Anker, as well as traditional bicycle giants, have entered the market one after another, and the market competition pressure continues to increase. From the perspective of overseas crowdfunding platforms (Indiegogo, Kickstarter), many new E-bike brands have entered the market through crowdfunding mode, and even Vanpowers, a new brand of Saiwei, has expanded channels through crowdfunding, further intensifying market competition. At present, the mainstream sales channels are still offline stores, and users' purchase decisions are mainly affected by hard indicators such as experience, configuration parameters and after-sales costs. People for Bikes data shows that in 2020, the sales volume of IBD (Independent Bicycle Dealer) and supermarket channels in the North American market accounted for 55% (300K/550K), and the DTC channel accounted for about 32% (180K/550K), which puts higher requirements on the brand's offline channel layout and DTC operation capabilities.
Supply Chain Shortage: The rapid growth of market demand has brought about supply chain shortage problems, and core components such as batteries, motors and transmissions have all experienced supply shortages. At the same time, the sharp rise in sea freight costs and the uncertainty of transportation time have also brought many challenges to the product delivery of brand owners.
Overall, the opportunities in the E-bike track outweigh the challenges. For Shengmilo ebikes, relying on the performance advantages of core products such as the S900 (Product Link: shengmilo.store/S900), mature brand operation system and in-depth understanding of overseas markets, it is fully capable of coping with industry competition and supply chain pressure and achieving sustained growth in the global blue ocean market.